Ensuring high quality prospects find your Web Site is vital. This is achieved by first
optimising the site for the search engines, then through a programme of online marketing.
To find out more, please click
here.
A Shere senior consultant will plan and manage your web development
and online marketing projects.
If, first, a detailed understanding of the background,
key aims of the business, external environment and target
audiences is required, our proven review process
SHERE Plan
offers a route forward.
Our Senior Consultant
will ensure your Web Site is: |
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Developed with the intended audiences clearly in focus |
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Professional and stylish |
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Compelling |
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Integrated with your whole marketing programme |
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Compatible with your sales efforts |
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A powerful marketing tool for your business |
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Interactive and encourages enquiries |
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Easily navigable, with options to contact from every page |
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Structured so it can be adapted in the future |
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Coded such that it can be ranked highly with Search Engines |
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'Terms of Reference' are produced detailing all requirements: |
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Who at your Company will contribute to the Web Site development activity |
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Responsibilities within the project
team |
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Copy
development |
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Search engine
optimization and registration |
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Technical issues and email |
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Intended audience needs, such as search facility, downloads, or password protected areas |
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Final site structure, shown as a Web Map |
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Production plan and timetable |
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On-going content management plan |
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