Driving traffic to your Web Site

Key to the success of your Web Site is awareness of and interest in the Site. Shere can assist with a wide range of traditional marketing activities and with all your online marketing.

Consultancy

• General consultancy & troubleshooting - if you need advice and pointers to help you in the right direction
• Reports - we can provide you with various reports to help you along the way
• Training - we can train you in search engine optimisation and pay-per-click techniques so that you can carry out the work in house

Search Engine Optimisation

Our search engine optimisation service offers an in depth approach but can be tailor made for Web Sites of any size and for any budget.
The optimisation process involves a number of stages for maximum effectiveness:

• Key phrase research - we will research appropriate key phrases visitors will use to find your Web Site
• Title/Meta tags - we will write appropriate tags for your web pages that will reflect your content & key phrases
• Content - we will advise on key phrase rich content for your site, and write further page copy where appropriate.
• Search engine submissions - we will ensure your Web Site is indexed by the major search engines
• Reports - a benchmark and monthly, bi-monthly or quarterly report will show you exactly how your Web Site is performing in the search engines
• Maintenance - checking the ranking of web pages and making changes to the content & optimisation where appropriate is often necessary for optimum results
• Link building - gaining relevant, quality incoming links to your Web Site, plays a very important part of the search engine marketing process.
• Log file analysis - regularly checking the log files of your Web Site gives a very good indication as to which key phrases visitors are using to find your Web Site, where they are coming from, which pages they are viewing and can be used to measure the effectiveness of paid online campaigns.

Pay-per-click advertising

The pay-per-click search engines are a good way of kicking off your search engine marketing campaign and it will enable you to see immediate results from the search engines, bringing in new leads and enquiries very quickly.

Pay-per-click search engines work on a basis whereby you can bid on chosen key phrases relevant to finding your Web Site, and appear at the top of the search engine results. What's more, you only pay when someone actually clicks on the link to your Web Site. The more popular the search term, the higher you will need to bid.

A carefully managed campaign with Pay-per-click search engines will ensure you do not pay over the odds for your keywords and you gain targeted traffic within your budget limitations.

Pay-per-click search engines include Overture and Miva. The search results from these search engines appear on many of the popular portals and directories, such as Yahoo and MSN. Google also offer pay-per-click advertising via their Google AdWords program, which also appear on the Ask Jeeves search engine.

Web Site Analysis Reports

A Web Site analysis report will point you in the right direction for improving your Web Site and increasing your visitor numbers. This is particularly helpful if you want to make changes, or optimise your Web Site yourself, but are not sure where to start.

The analysis covers amongst other things, use of optimisation tags, scripts, general design, layout & navigation of the Web Site.

We can also provide a usability report whick is much more in depth than the Web Site analysis report, and covers a variety of points with recommendations to make your Web Site much more usable for visitors. It covers topics such as standard elements, including page layout, meta tags, sitemaps, Web Site architecture and navigation, content and forms, such as the shopping cart process.

Whichever report you choose, you will find that by implementing the recommendations made, not only will the look and feel of the Web Site benefit but your bottom line will benefit too as you will attract more visitors ready to do business, and make more sales.