Alison Bond
Alison has gained national recognition for her wide-ranging research into customer experiences.
Well known for her hands on approach and has worked successfully with many top organisations, encouraging them to completely rethink the way they interact with customers.
Alison is the joint author (with Prof. Merlin Stone) of the highly acclaimed Direct Hit, the textbook on direct marketing, and the Definitive Handbook of Direct and Interactive Marketing. Her and Merlin's book on Customer Insight (commissioned by the Market Research Society) was published in 2004. Alison has recently been made Assistant Course Director for the masters course in sustainable business at Centre for Sustainable Environmental Management, Brunel University.
Charmaine Kimpton
An honours graduate in business with a Chartered Institute of Marketing diploma and over 25 years' experience in B2B marketing, Charmaine's career has encompassed all aspects of marketing from strategic business planning and marketing research to corporate media relations and direct marketing.
Formerly marketing manager for transport planning and social research consultants, The MVA Consultancy, Charmaine's wide-ranging marketing and consultancy experience also includes transport, logistics, finance and accounting, with an emphasis on services and IT, particularly managed services and applications software.
Charmaine works closely with clients, liasing with senior management and sales and marketing personnel on research, consultancy, and communications strategy development, programme delivery and project management of specific activities to include awareness surveys, database management, telemarketing and mailing campaigns, literature production, public relations, exhibitions and event support.
Through her involvement with Shere Marketing, Charmaine has been instrumental in developing the Agency's presence in the built environment, technology and applications software/services markets.
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Chris Jones
Chris has spent all his working life in the advertising
industry holding senior positions with Ogilvy & Mather, Doyle Dane Bernbach, KMP and The Lopex Group.
In 1983 he co-founded The Business Development Partnership (BDP) with the ex Chairman of Lopex
and the company was highly successful in attracting major Food and Drinks companies from overseas.
His client experience includes Bass, Beecham, Cadbury, Brooke Bond Oxo and Shell Consumer Products
in the UK and Bokomo, Friesland Coberco and Stellenbosch Farmers' Winery from overseas.
From this extensive hands-on experience, Chris has gained special expertise in providing overseas
companies with UK Market Entry advice.
Chris and his partner sold BDP in 2003 and now as well as acting as a consultant with Shere Marketing
is also non-executive Chairman of a UK Sales Agency and a Panellist for The Prince of Wales Trust.
Clive Husselbury
A marketing communications professional with 25 year marketing,
sales &
general management experience including 15 years in senior
B2B marketing
roles, handling all aspects of the marketing mix.
Clive's technical background with Chartered Engineer status
enables him to readily understand and communicate information
about technical products or concepts.
Having
worked for companies in a number of sectors including
manufacturing & distribution of industrial products,
engineering and building products, he has an acute understanding
of the objectives and drivers for marketing on 'the client
side'.
David Crawford
David is a member of the British Association of Communicators in Business and the Transport associates Network. He has worked as a technical editor and writer, PR adviser, researcher and project manager, specialising in transport (including transport technology/intelligent transport systems - ITS) since 1995.
David also has extensive experience working with regional and local authorities in the UK and overseas, which has gained him in-depth knowledge of public authority media in the UK and of transportation media globally.
David has been published in, among others, The Independant, ITS International, ITS Solutions, Traffic Engineering and Control, World Highways, Surveyor, Transport Times, Coach and Bus Week, Property Week, Automotive Engineer.
Eddie Firth
A highly successful Learning & Development specialist with over 15 years experience across a variety of business sectors. Eddie is a member of the Chartered Institute of Personnel and Development, the Institute of Leadership & Management, and is qualified to deliver a number of psychometric personality assessment tools including MBTI.
Eddie specialises is in the design and delivery of strategies and programmes to meet business objectives. His experience ranges from board level development through to developing organisational culture and climate with front line personnel. His experience is further enhanced by strong team management skills, and he has established a reputation within organisations for delivering results.
Formally Head of Training and Organisational Development for WH Smith News he designs and implements programmes to support account mangers and field sales teams. These interventions encompass all aspects of account management and selling techniques, but most importantly produce a consistency of offer that supports the brand across all supplier and customer interactions.
Eddie adopts highly innovative techniques to the facilitation and development of top team strategy and course delivery. He is an accredited business coach and delivers many courses, including Coaching Programmes, which are certified and endorsed by the ILM (Institute of Leadership and Management).
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Emma Tarring
A communications professional with over 20 years experience in B2B communications - predominantly in the IT and telecoms sectors.
Having cut her teeth as a IT and telecoms journalist during the mid-80s, she moved into PR, working for clients including Hutchison Whampoa, and TSB. She joined Mercury Communications in '93 and - after two years as head of media relations - was appointed head of corporate affairs when it became part of Cable & Wireless Communications, handling projects including writing annual reports, running the senior speaker programme and managing the sponsorship programme, including the Mercury Music Prize. She became a communications consultant in 1998 working for clients including Ericsson, Cable & Wireless, Nortel and Thus. She has also developed conference programmes for TMA (the UK's leading telecoms event) and Knowledge Management.
Emma's speciality is getting answers to tough questions - What can your products do for customers? Why is your business better than your competitors? - then developing communications strategies and tools that ensure that your messages reach the people who really need to hear about what you do.
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Helen Baines
Helen has a dual role of project coordinator and designer.
Having gained a BA (Hons) in Graphic Design Helen gained wide-ranging
experience of developing marketing materials and branding whilst
working for a design agency in London, and then as a freelance
designer in Hong Kong. Throughout her career she has produced every
type of marketing communications. Her role has also included taking
responsibility for production of the materials and event management.
Helen is able to bring her design skills to every project whether
fulfilling the production or managing the work that passes through the studio.
Jan Eastaff
With over 10 years experience in marketing gained in both a fmcg and B2B environment,
Jan has wide-ranging experience of developing and co-ordinating marketing campaigns.
Working on not only the client side, for companies such as Booker McConnell, Helena Rubinstein
and Scottish and Newcastle Breweries, but also as senior team member with an PLC
marketing agency, Jan has worked on major campaigns for clients including Shell,
IBM and Unilever. Her role here included managing a wide range of projects from
sales force incentives and new product launches to developing new corporate identities.
Jan now relishes her role coordinating Shere projects where she continues to use her
professionalism to ensure projects are completed successfully to brief and on time.
John Foster
A fine arts graduate, initially working in advertising
and marketing through development and management of
a multi-million dollar promotional programme for an
USA based business, returning to the UK to launch Shere
Marketing in 1989.
John has managed projects for a very
wide range of B2B clients developing market communications
strategies and materials including Branding, Identity,
Literature, Web Sites, Direct Marketing, Advertising
and Exhibitions.
John's responsibilities include the direction of nearly
all creative work delivered by Shere Marketing, additionally
copywriting and concept development for promotional
campaigns.
Mark Broughton
A Public Relations and Marketing professional with over 24 years experience in the B2B arena.
Working in both the corporate and consultancy environments Mark has helped organisations to develop communications strategies and has implemented these through media and marketing programmes. Mark began his career in communications within the British Army, moving into the commercial world, specialising in the aerospace, defence, electronics and technology sectors, working for major internationals including Racal Electronics, Jane's Information Group, Marconi Electronic Systems, GEC and LogicaCMG. Mark has close ties with the trade bodies in these market sectors.
Mark is a member of the Chartered Institute of Public Relations.
Nick Bastock
Nick is a Chartered Fellow of the CIPD and has carried out extensive research into advanced training techniques for his Masters Degree. He uses these techniques to excellent effect in the range of innovative training interventions he delivers.
Having held a number of senior management positions with major blue-chips within construction and manufacturing, he now provides training solutions that work for a range of clients and industries, from the large PLC's to small SME's
Sales skills and business development are his passion and specialism, where he incorporates cutting edge and innovative training techniques, such as psychological instruments that are proven to dramatically increase the client's sales conversion ratio.
In addition, Nick is a trained coach and designs and delivers assessment and development centres, again using advanced psychological profiling, to help recruit new and assess and develop existing sales teams.
Richard Dymond
Richard Dymond has over 20 years' experience in corporate communications and issues management.
A Physics graduate, he trained as an editor and technical journalist with the Institution of Electrical Engineers.
Moving to the UK Atomic Energy Authority he worked on employee and technical publications before joining British Gas as an employee communications specialist. He held various posts within British Gas's corporate communications directorate, variously he was responsible for media relations, issues and crisis management, employee communications, marketing PR, PR sponsorship and parliamentary relations. Before he left the company in 2004 to become a consultant, Richard held the post of national media relations manager.
He is a member of the Chartered Institute of Public Relations and the British Association of Communicators in Business, and is a Director of the London Press Club.
Richard Napier
Richard Napier has worked in the media industry for over 20 years.
With vast experience of the electronics, IT, telecomm, retail and leisure industries,
Richard is a creative writer that delivers wholly unique, thought-provoking copy that inspires and enlightens.
For many years, Richard worked for Reed International, Europe's largest business-to-business publishing house,
working on integrated marketing solutions for the likes of IBM, Microsoft and Intel.
In recent years, he has worked as a marketing consultant for Procter & Gamble and written and designed content for the re-launched Sky website.
Richard is passionate about the communications business and is not only a highly credible writer with
a host of published work in leading trade titles, but also an experienced PR Account Manager with an
eye for strategic innovation and unique, inventive wordplay.
Sam McArthur
A search engine marketing professional with extensive experience in and promoting B2B websites, within a variety of industry sectors including manufacturing and business services in the SME sector. Sam also has over 10 years experience working with several blue chip companies.
Since becoming a consultant in 2002 Sam has used her in depth experience and knowledge of the search engines to deliver high ROI through strategic, long term search engine marketing campaigns. Her work includes web site optimizing, search registration, pay-per-click and linking programmes, web site analytics and search marketing training.
Sam has a Bachelors degree in European Studies and speaks fluent French.
Sheila Lloyd
A career marketer, specialising in devising and implementing marketing and business development programmes.
Sheila's early years in business began as a technical consultant with the London Stock Exchange. Moving into copywriting she worked mostly on direct marketing projects, including editing 'The Handbook of International Direct Marketing', Kogan Page. Prior to joining Shere Marketing, other experience has included extensive work with a leading city law firm, a chartered accountant practice and an IT solutions provider that supplies processing solutions to the wealth management and institutional broking sectors.
Sheila specialises in helping clients to define strategic marketing objectives by gaining a detailed understanding of their situation through client and competitor analysis; then creating and delivering a marketing plan, devising and implementing customer relationship management programmes and handling all aspects of event management, collateral production and distribution, plus internal and external communications programmes.
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Simon Morton
Simon helps our clients improve how they communicate business information via presentations using PowerPoint.
Simon provides practical hands-on assistance to craft a presentation
that acts as a dynamic focal point for any presentation situation.
His aim is always to capture the message in a format that supports
the presenter - with compelling words and graphics on screen - driving
home the message. Services include presentation design and production
plus skills training for individuals and organisations that wish to improve
the way they share information with their prospects, customers, employees
and other stakeholders.
Simon has a unique mix of business, graphics and presentation skills, gained from his wide-ranging experience working alongside several large multinationals and many SMEs.
Steve Carpenter
A Senior Management Consultant with many years experience who specialises in the effective use of customer data in a CRM (customer relationship management) database environment.
Before becoming a consultant, Steve worked at senior level within a top 50 Plc developing systems to manage a large workforce to effectively provide service to its 1,000,000+ customers. He then managed and developed a CRM system to track and improve the sales processes.
Steve assists clients to improve existing data management or to develop new effective CRM systems. The emphasis is always on creating a simple-to-use system that delivers maximum return on time investment. Services covered are workflow analysis, database design, installation, data import/export, training, and ongoing support.
