The essence of B2B marketing: To continuously seek opportunities for new business and maintain close contact with customers.

This requires on-going information analysis, research, planning and implementation.

Above all, it needs management - by highly experienced professionals.

In an ideal world you would employ someone who can contribute - at Director level, assisting to develop strategy. To pro-actively manage business generation programmes, fulfill media relations, produce marketing materials and create new ways to get your business messages across.

SHERE Direct can do this for you.

On a time-varying basis you can retain one of our Senior Consultants to provide a 'managed-marketing' service. They will draw on the resources of the Agency and work alongside your team, adding the expertise and capabilities you need to maximise return-on-investment in your marketing and PR.

Key benefits:

• Your whole market communications programme will be integrated and co-ordinated.
• You will have access to many years combined experience in B2B marketing, PR and communications production
• More cost-effective than employing people in-house
• You will not experience the disruption and damage to your sales and marketing effort that often follows when a key member of your team leaves