ETHICALLY & ENVIRONMENTALLY SOUND
MARKETING & PROMOTION
 
   

Communicating effectively with the marketplace is what all successful businesses do well.

To keep ahead you need the right market communications strategy - plus
a planned programme of activity.

We first uncover all necessary background information using a proven review system:

  • Company profile
  • Structure of the business
  • Products, services and brands
  • Key objectives
  • Target audiences
  • Resources and capabilities
  • Strengths
  • Opportunities
  • Market challenges
  • Competition
  • Routes to market
  • Past and present market communications
  • The sales process

Following completion of the review we produce a Report that defines our recommendations and includes:

  • Background
  • Objectives
  • Market communications strategy and tactics
  • Implementation plan
  • Time scales
  • Budgets
  • Monitoring and evaluation process
  • Management and reporting procedure
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Where market perception information is not already available, we can conduct a customer and market survey:

Audience groups typically include:-
  • - Customers
  • - Potential customers
  • - Distributors
  • - Media
We check:
  • - Who they regard as your competitors
  • - How do they compare in terms of:
  • - Profile
  • - Image
  • - Quality and range of products and services
  • - Price
  • - Customer Service
  • - Which products and services offered by you do they use
  • - How do they purchase and from whom
  • - What are the most important factors influencing purchase
  • - What sources of information do they use to determine the factors above