A Senior Consultant will assist in the planning process, manage the production and, if required, manage events.

Initially we will consider:

• Objectives
• How will the material be used
• Who are the intended audiences
• Messages and USP's
• What content is required and in which order should it be placed
• Your competitive position
• How can we make sure that this new material fits with any longer-term strategy of brand development
• What are the existing strengths of your current Corporate Identity and design style and what must be carried forward to new material
• Do you need a completely new Corporate or Product brand

We then manage the production to ensure:

• The material is visually unique and distinctive
• It is professional and of high quality
• Bold graphics enhance the content
• Strong and catchy headlines are used
• Copy is customer-focussed
• Good photographs with suitable captions add to impact
• Typography and design ensures legibility