If you want to produce effective mailers, email or faxes to send
to your target Prospects and Customers - please see
Literature
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Email Marketing
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E-mail is consistently rated as the most popular and most used application on the Internet.
It is the preferred primary means of business communication (ahead of telephone,
face-to-face and postal mail). |
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We can devise and run the entire programme through our online system. |
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To receive our White Paper on Email Marketing please
click here. |
Database / Telemarketing
You wish to establish or develop your on-going direct contact
with Prospects and Customers, using dedicated software to store,
manipulate and control all data.
A Senior Consultant, B2B marketing specialist will work with
you to set-up the programme.
If, first, a detailed understanding of the background, key aims
of the business, external environment and target audiences is
required, our proven review process SHERE
Plan
offers a route forward.
Focus
of Database / Telemarketing must be on: |
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Gaining
an in-depth understanding of Prospects and Customers requirements |
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Conducting
on-going direct contact with Prospects |
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Maintaining courteous contact with Customers |
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Ensuring that Prospects and Customers are aware of your full
range of capabilities and services |
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Setting
up a Telemarketing programme:
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Existing or new personnel can be trained to be proficient 'Telemarketers'. |
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A series of special market communications are required (to be
sent via post, fax and email) |
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All appointments and sales opportunities are handled by your
experienced personnel |
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We can set-up the programme and provide training through to
a hand-over. Thereafter we can provide ad hoc assistance, as
required |
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Expectations:
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Dedicated Telemarketers average 10 calls per hour, and fulfil
all record-keeping, sending of market communications and follow-up.
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Typically
Telemarketers will have at least 3 discussions of a detailed
nature each hour. At minimum one appointment or qualified lead
is expected per 8 hours worked. |
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We usually recommend that the programme is established on the
basis of, at minimum, 40 hours Telemarketing activity per week |
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