A Senior Consultant will work with you on the brand development
process.
If, first, a detailed understanding of the background, key aims of the business, external environment and target audiences is required, our proven review process
SHERE Plan offers a route forward
A Corporate or Product brand is much more than a symbol or logo: |
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Name |
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Symbol / logo |
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Identifiers for sub-brands or products |
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Strap-line (words that capture the essence of the selling proposition that can be used with the logo or separately) |
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A statement or series of statements that
summarises the positioning and benefits of the brand (the brand values) |
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Unique and distinctive design style, used consistently on literature, the web, packaging and other marketing materials |
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Formal guidelines for brand usage, including colour references, typefaces, measurements for position on pages |
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Tone of voice for all written communications |
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We manage the production with the following objectives: |
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The development process is driven by marketing - not just as a design
exercise |
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Customers will see reasons for preferring your brand over competitors |
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Building brand equity is a long-term process involving a wide range of actions. For assistance in this area, please see our managed marketing service,
SHERE
Direct |
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